Why we do what we do....
Becoming the most recognized, most respected and most utilized professional in your town requires some very strategic networking, NOT marketing. Most professionals will spend thousands of dollars on advertising, direct mail, tele-marketing, newspaper inserts, etc. YET, the most cost-effective and efficient way to position yourself as the expert in your town is to secure mutually beneficial relationships with other leaders in your town. Why? Because they already have the respect of their clients, patients, members, etc. These people are YOUR potential patients/clients. Knowing how to quickly "tap into" thousands of people in a short period of time can have a dramatic effect on your practice.
What others say about you is 100 times more effective than what you say about yourself. PLUS, when a person talks to someone they already trust and respect...and they are referred to another professional...they are 92% more likely to use that professional vs responding to an ad.
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