Survey Says...

I’ve got a million dollar business building marketing idea for you, and it's all based around surveys. When was the last time you handed out a short questionnaire or short survey to any of your clients to ask them about things like: Your hours of operation? Is your staff courteous and friendly? Do you find your waiting room to be warm, inviting, friendly, etc? You can ask all these different questions and deep down inside you really have to know the answers in order to evolve, change, or adapt to the current environment. Do you want to grow? Do you want to increase your referrals? Do you want to increase your new clients? Do you want to increase your status your brand your fame in the community? Ask lots of leading questions that enable your clients to tell you the truth about what they think about you, your staff, your business, your services, your office, your waiting room, and all of these things under the umbrella of business building marketing etc. Do this! You may not like some of the answers, but those are the people you want to pay attention to.
Make sure you give your clients a chance to fill out these forms and have them be completely anonymous. You'll love the answers, you'll love the results, and you'll get a chance to put your finger on the pulse of what’s happening inside of your business. Have a great day!

"We are what we repeatedly do. Excellence, therefore, is not an act but a habit." - Aristotle

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Why/How are You Different?

Hi, I've got some very important points to go over with you that will help you dominate your market. There are a couple things you need to work on this week and these things will help you implement, integrate, and incorporate all of the different marketing systems, strategies, and tactics you have in mind. So, let's talk about the first one. And, that is "why are you different?" So much of your marketing and penetration of your community relies on the answer to that question. If you can't answer how and why you are different, then you’re pretty much going to be viewed just like everyone else. No different, no better, just another professional on the street. So, that's the first question you need to answer, "How and why are you different?" We may have talked about this before, but I’m not talking about that you really care about your people. That's not a reason why you are different, because most professionals will say we care about our clients. I want to know education, techniques, services, and even your staff. Maybe you have certain staff that’s part of your office that no other professional has in their office. So, all of those things need to be considered when thinking about how and why you are better or different than everybody else. The next exercise is USP. You've probably heard about this before. U.S.P stands for Unique Selling Proposition. And there's lots of different ways you can use that acronym, but Unique Selling Proposition is the most popular way. This is something like FedEx, where they say "Absolutely guaranteed to be there overnight", or Domino's Pizza “Delivering in thirty minutes or less or its free." What's your Unique Selling Proposition (USP)? Answering how and why you are better or different than everybody else will help you create a USP. So, you have to figure out what your selling proposition is and how and why you are different. That will lead you into the next step, "What do you solve better then anyone else?" If your clients, perspective clients, inactive clients, and even your staff are going to talk about you to their friends and family, there’s got to be something distinctive they can say about you. What you're doing is, you're giving your clients a chance to go out on the street and educate people about how and why you are better or different then everybody else. Then of course, they can explain why you do what you do and how your service works. There's a great example on how to position your self as better or different than everybody else. Again, that’s just one example. So, once you've got these three questions answered, you can then take a look at how you can integrate those answers, your solutions, and how you’re better or different into all of your other marketing initiatives, so you can make it into a complete marketing system. Have a wonderful day and we'll talk to you next time!

Introducing...

Dr. Len Schwartz
Entrepreneur, speaker, author and master marketing consultant, Dr. Len Schwartz has impacted thousands of doctors, professionals and business owners in more than 20 countries.
Over the last 10+ years it is estimated that he helped generate more than 50 million dollars of new business for his clients, over 12 million of that in 2009 alone!
During his 12 years as a practicing chiropractor, Dr. Len built one of the largest practices in Philadelphia, PA., was awarded “The Purpose Achievement Award” for "Practice Excellence", and created and developed the largest and most sought after collection of fully research-based, health and wellness lectures, waiting room videos and patient education systems in the chiropractic profession.
Dr. Len took all of his practice-building systems and marketing skills to doctors and professionals worldwide and soon began working with some of the biggest names in marketing and business-building, such as Jay Abraham, Tony Robbins, Bill Bartmann, Michael Gerber, Janet Switzer, Christine Comoford, John Assaraf, Gary Ryan Blaire, Ron Legrand, and many more.
Chet Holmes, the New York Times best-selling author and Fortune 500 strategist, says he has never met another doctor with the same level of marketing and copyrighting skills as Dr. Len.
Dr. Len is a business systems integration specialist and has "mastered" the step-by-step strategic marketing process that enables any doctor or professional to automate the growth of their practice as well as penetrate and completely dominate their market. Dr. Len’s unique approach to having strategic systems, processes, and procedures "run the business" - instead of the employees – is what makes his waiting list grow. His famous lecture, “The 7 Musts of Marketing for Building A Million Dollar Practice” has been seen by more than 20,000 people worldwide!
One of Dr. Len’s most sought after services is his copywriting skills for new product or service launches, direct mail/e-mail campaigns, and scripts. This marketing pro has generated millions with his unique connection-style copy.
Today, Dr. Len now owns and manages several companies. Pro 2 Pro Network is one of the largest professional-to-professional referral networks in the world, scheduling thousands of mutually beneficial referral relationship meetings for doctors and professionals each year. His clients have their own private practice and also work for some of the biggest companies in the world including A.G. Edwards, Met Life, Smith Barney, and Merrill Lynch, just to name a few.
Dr. Len has his own TV show called the "Masters of Health and Wealth".
Masters of Health & Wealth is one of the only shows of its kind on television.
It is a unique, fast-paced 30-minute interview-style show featuring the top experts
in the health & wealth-related professions. The show offers doctors, professionals and business owners the opportunity to showcase their talents, skills, products, services and expertise to a massive television audience.
Automated Social Networking 3.0 facilitates an extremely unique, turn-key, everything-done-for-you, social networking and marketing service for doctors, professionals and business owners. He helps his clients completely automate their on-line social networking so they receive a steady flow of new business as a result of their massive online presence.

The Masters of Health and Wealth TV Show
www.MastersofHealthandWealth.com
ChiroPractice Marketing Solutions
www.ChiroPracticeMarketingSolutions.com
Market Domination Specialists
www.MarketDominationSpecialists.com
Automated Social Networking 3.0
www.AutomatedSocialNetworking.com
Pro 2 Pro Network
www.Pro2ProNetwork.com

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“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”