Thursday, July 30, 2009

Survey Says...

I’ve got a million dollar business building marketing idea for you, and it's all based around surveys. When was the last time you handed out a short questionnaire or short survey to any of your clients to ask them about things like: Your hours of operation? Is your staff courteous and friendly? Do you find your waiting room to be warm, inviting, friendly, etc? You can ask all these different questions and deep down inside you really have to know the answers in order to evolve, change, or adapt to the current environment. Do you want to grow? Do you want to increase your referrals? Do you want to increase your new clients? Do you want to increase your status your brand your fame in the community? Ask lots of leading questions that enable your clients to tell you the truth about what they think about you, your staff, your business, your services, your office, your waiting room, and all of these things under the umbrella of business building marketing etc. Do this! You may not like some of the answers, but those are the people you want to pay attention to.
Make sure you give your clients a chance to fill out these forms and have them be completely anonymous. You'll love the answers, you'll love the results, and you'll get a chance to put your finger on the pulse of what’s happening inside of your business. Have a great day!

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