Every chiropractor I talk to says they want to become famous in their town. Why?
Because they know that if they are the best known, most recognized, most referred to chiropractor in their town – they will get a HUGE majority of the patients.
Here’s the first INSIDER high level strategy for becoming famous in your town:
You MUST think of yourself like a Brand. A brand that you want to make famous in your town.
Nike, Coke, Ford, Johnson and Johnson, etc.
These are brands that maintain top of mind awareness in 90+% of the people in North America.
Their names, logos, products and slogans are almost instantly recalled when asked about them.
-> That is what Market Domination is all about.
If you were able to effectively penetrate your market, and people who live and work in your community instantly thought about you when they thought about a chiropractor, what would your office look like?
How many new patients would you attract every week? How many referrals would you generate?
Dozens? Hundreds? Maybe even thousands.
This is just a small piece of the Market Domination game-plan.
What does your brand look like?
Monday, August 17, 2009
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