Value...

Let’s talk about value! What do I mean when I say value? Well, it's all about value. Your ability to communicate the value of what you do and attach that value to your products, your services, and even your knowledge of what it is that you do, is going to differentiate you. It will allow you to position yourself as being better than all of the rest of the competition in your area, city, community, and town.

If you don't have a proactive marketing initiative in place to continually let your patients, clients, or customers know how and why you are better or different than all of your other competition, you're missing a really important step in the marketing process. If your patients, clients, or customers think they can get the same services or same products from the guy down the street who sells it for less, then it becomes about price. But the truth is, most people will never choose a cheaper product or service when they think what they're paying for is better than all the rest.

So, my advice to you today is to sit down with your staff and think about all the different ways that you are different and better than everybody else, i.e. your education, your products, the services you offer, your staff, and maybe even your clientele. Maybe you offer a specific service nobody else does. Maybe you have specific practitioners or experts in your business that offer a very specific service that nobody else has.

Hopefully, you get the idea. This is incredibly important and it will be well worth the time invested to figure out how you can differentiate / position yourself as being better than everybody else. Your patients, your clients, or your customers will absolutely embrace and truly understand this, making it so that they will never leave you. Because, why would you ever leave somebody who you know to be the best at what they do? Have a great day!