Direct Mail/Postcard Campaign

Hi, this is Dr. Len Schwartz. This week I'm going to talk to you about postcards. Not only do most professionals not utilize a direct mail or postcard campaign, but most don't realize how incredibly cost effective a direct mail or postcard campaign can be. A direct mail or postcard campaign can build your name, build your brand, build your fame, and most importantly, generate new clients. So, let's get started with the top 10 reasons why to use a direct mail / postcard campaign.

First, it is incredibly affordable and that's going to partner up with number 6, which is you can test a direct mail campaign, especially with postcards for an incredibly low amount of money. You can send out 100 postcards just to find out what kind of response you get. By the way, that's going to tap into the ability to test. Once you start testing for your direct mail campaign and you start to see the results you get, whether it’s from sending to a specific neighborhood or a specific section of your town, you can start to become really strategic with whom you send the direct mail campaign to. Plus, based on the response, you can decide to roll it out big or cut it out all together.

Number 2, your competitors have no idea that you are actually facilitating a marketing initiative know as a direct mail / postcard campaign. That may or may not matter to you, but it's one of the top 10 reasons.

Number 3, you get a chance to track, as I mentioned. But, know we are revisiting the whole tracking system, because most great marketers test and track all of the different components of the specific marketing initiative. I challenge you to do the same thing with a direct mail / postcard campaign.

Number 4, it's versatile. You can really use a direct mail / postcard campaign for everything from a special event happening in your office, to getting a chance to check you out, to becoming a new client.

Number 5, one of my favorite things: building your name, building your brand, and building your fame. You can use postcards, specifically the copies on the postcard, to not only invite someone to a special event in your office, but also to continue to perpetuate the brand that is you and your office.

We talked about Number 6 which was testing.

Number 7. You’re not going to waste people’s time. They have a chance to respond to a special offer on your postcard and you can have a special code on the postcard that they can call or reference, where they can get something from you.

Number 8, you’re not going to take up a lot of space and they always get read. Unlike a typical envelope, where they have to tear open and find out what’s inside, with a nice colorful postcard, you have a real good 60-75% chance they're going to take a look at that postcard (front and back) and find out more about what you're offering.

Number 9, again as mentioned with the testing campaign, it's inexpensive to print. You can really test with 100, you can test with 1000, or you can test with 5000 postcards and it's still relatively inexpensive, compared to other marketing campaigns.

Finally, Number 10, it's easy to hand in or redeem for special services, which again partners with the whole concept of having a redemption code. All of these things are married together to make for a super successful direct mail campaign using postcards.

Have a great day and I'll talk to you next time!