Some Fine Marketing Points…..

*found on Business Intel

Defining Marketing

Marketing was given birth during times when selling can no longer make a very good company stay financially afloat even though it already have very good product.

Everybody who is into reading books will positively agree that they have encountered the saying, A picture is worth a thousand words."

Actually, from a writer's point of view, a picture is worth a thousand words from a single angle of perspective so thus, business. Business in modern practice varied but there are general ways of looking at it from different angles.

In my opinion, business should be conducted from the point of view of Marketing. Well, let's start from the basics, knowing who and what are involved in the dynamics of doing business.

1. Point of view a stand point. A mental position from which things are viewed.

Marketing Point no. 1

a. It is how things around us are seen from a personal observation. 2. Marketing the commercial processes involved in promoting and selling and distributing your product or service.

Marketing Point no. 2

a. Conducting business with regards to what the prospective buyer of a product expects.

b. Catering the matching of such needs and goods between the seller and the buyer for a smooth, continuous business exchange.

c. If a person is engaged in catering the need expectation of a buyer by matching the advantage difference of a seller's product that person is on the act of marketing.

d. Caters the need of prospective buyers by having sellers promote and advertise their product interests or welfare of prospective buyers.

e. Making business activity focus on the need of the buyer in order for the seller to promote and sell his/her product for a profit. **

3. Product Commodities offered for sale.

Marketing Point no. 3

a. A good, an idea, a service offered to fill in a need in exchange for a fee.

4. Buyer A person who buys.

Marketing Point no. 4

a. A person who wants to have what he/she needs in exchange for a fee.

b. An intelligent person who knows what he/she wants, knows when, where and from whom to buy a product that satisfies his/her expectations, may it be a need or a want.

5. Seller someone who exchanges goods or services for money.

Marketing Point no. 5

a. A person wants to sell a good, offer for a fee his/her service or just sells his ideas.

6. Need anything that is necessary but lacking.

Marketing Point no. 6

a. A desire for basic gratification of a necessity.

b. Every living thing has a need. It is something that a living being cannot live without.

There are two kinds of needs.

a. Basic Needs. These are the necessities in life.

Example:

1. Food

2. Shelter

3. Clothing

b. Expressed need. These needs are in one way or another evolved from the security of having a normal satisfaction of basic needs. These are the needs any person expects to have. In short, wants.

Example:

1. Gourmet

2. State of the art mansion

3. Fashion (Designer's Clothes)

7. Advertiser someone whose business is advertising.

Marketing Point no. 7

a. Some who make known that a product exists or available for sale.

b. A person whose business is to broadcast in any media the existence of a product; may it be a good, service or ideas.

8. Promoter someone who is an active supporter or advocate.

Marketing Point no. 8

a. A person who is persuading the prospective buyers the advantage difference of a good, service, or idea of a particular seller against other seller's products.

b. A person who is in the business of promoting a seller's product for a fee.

9. Distributor

Marketing Point no. 9

a. A person who provides the means for the seller to physically distribute his/her products for a fee.

10. Business As defined by the Oxford dictionary is an activity of providing goods and services, involving financial, commercial and industrial aspects.

Marketing Point no. 10

a. It is the act of offering goods, ideas or services to the buyer for exchange with the intention to earn profit.

The Bigger Picture

Business is an activity of exchange that facilitates needs.

It can be conducted at the point of view of the Seller or it can be facilitated at the vantage point of catering the needs of the client.

The question is which point of view will be more beneficial in light of continuous business cycle.

Sources:

* Oxford Dictionary

**Plain and Simple: The Truth about Marketing

By: Joefel Cagampang

Dr. Len Schwartz