Value...

Hi, this is Dr. Len Schwartz with your practice building marketing tip of the week! This week I want to talk about one of the most important ingredients to your success. One of the most important factors in becoming the best known, most recognized, most referred to professional in your town. One of the most important factors in becoming one of the most respected referred to and utilized professionals in your town. That is value! It's all about value! More importantly it's all about your ability to communicate the value of your care or services to your clients, their friends, their families and the people in your community. I’m sure you know other professionals that are not as talented as you are, yet are busier then you. Why? One of the main reasons those professionals are busier is because of their ability to communicate the value of what they do as compared to every other professional in your community in that particular specialty. So, what’s my advice? Think about 25 different reasons where you, your practice, and your services are superior to everybody else and tell me why. Because if you can tell me why, then you can start to act, you can start to fulfill that value based proposition off of that why. Maybe even off of the how you deliver the services, the care, the treatment, the advice, whatever it is. Think about 25 different reasons why you are better/superior to everyone else in your community and you can start to act that way and really communicate the value. Because, what’s going to happen is your clients will go out and tell their friends, their family members, their co-workers, their neighbors about you and how and why you are better/different then everyone else. So, today it's all about getting you to embrace your value and the value of your care, your staff, your services, etc. Come up with that list and you will really find an amazing opportunity to position yourself as the best at what you do. Have a great day and I look forward to talking to you next time!

A Great Tip...

Hi this is Dr. Len Schwartz with your practice building tip of the week. This week I’ve got a million dollar practice building marketing idea for you, and it's all based around surveys. When was the last time you handed out a short questionnaire or short survey to any of your patients to ask them about things like your hours of operation, is your staff courteous and friendly, do you find your waiting room is warm, inviting, friendly, etc. You can ask all the different questions that deep down inside you really have to know the answers in order to evolve, change, or adapt to the current environment. Do you want to grow, do you want to increase your referrals, do you want to increase your new patients, do you want to increase your status, your brand and your fame in the community? Ask lots of leading questions that enable your patients to tell you the truth about what they think about you, your staff, your practice, your services, your office, your waiting room, and all of these things under the umbrella of practice building marketing etc. Do this! You may not like some of the answers, but those are the people you want to pay attention to. Make sure you give your patients a chance to fill out these forms and have them be completely anonymous. You'll love the answers, you'll love the results, and you'll get a chance to put your finger on the pulse of what’s happening inside of your practice. Have a great day and we'll talk to you next time!

"No matter how carefully you plan your goals they will never be more that pipe dreams unless you pursue them with gusto." -W. Clement Stone

"Life is just a mirror, and what you see out there,
you must first see inside of you." - Wally Amos

"Money and ownership alone aren’t enough. Set high goals, encourage competition, and then keep score." - Sam Walton

"Nothing limits achievement like small thinking; nothing expands possibilities like unleashed imagination." - William Arthur Ward

"People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily." - Zig Ziglar

"Leaders don't create followers, they create more leaders." - Tom Peters

"Cut the "im" out of impossible, leading that dynamic word standing out free and clear - possible." - Norman Vincent Peale

"Excellent firms don't believe in excellence - only in constant improvement and constant change." - Tom Peters

"All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work." Coolidge

"I would rather be able to appreciate things I can not have than to have things I am not able to appreciate." - Elbert Hubbard

"A good leader takes a little more than his share of the blame, a little less than his share of the credit." -
Arnold H. Glasgow

The significance of a man is not in what he attains but in what he longs to attain.
~Kahlil Gibran

Motivation is the internal condition that activates behavior and gives it direction; and energizes and directs goal-oriented behavior.

"Having the capacity to lead is not enough.
The leader must be willing to use it." - Vince Lombardi

“Take calculated risks. That is quite different from being rash.” - George S. Patton

“Our attitude toward life determines life’s attitude towards us.” - Earl Nightingale

"Success is the result of clear goal, unshakable confidence, proper planning, enthusiastic action and consistent persistence." Raja Franklin

"Winners compare their achievements with their goals, while losers compare their achievements with those of other people." - Nido Qubein

"You cannot climb a mountain if you will not risk a fall." - Rick Beneteau

"Always remember that striving and struggle precede success, even in the dictionary." - Sarah Ban Breathnach

"Achievement requires more than a vision - it takes courage, resolve and tenacity." - Neil Eskelin

"Any fact facing us is not as important as our attitude toward it, for that determines our success or failure." - Norman Vincent Peale

"Do what you do so well that they will want to see it again and bring their friends." Walt Disney

"If your actions inspire others to dream more, learn more, do more and become more, you are a leader." - John Quincy Adams

"Champions do not become champions when they win the event, but in the hours, weeks, months, and years they spend preparing for it."

Excited!!

"Success does not consist in never making blunders, but in never making the same one a second time." -
Josh Billings

What are your 10 most profitable projects/businesses? Eliminate what drains your time and spend time on what you love and produces joy.

Ok, a little Monday Marketing - How have you been positioning yourself to be known as the best at what you do?

Marketing - How much do you allow your staff to get involved in the referral-generating, new patient/client/customer process? Automate it!

Want to grow? Give me 3 reasons why your product/service is the best.

Nobody motivates today's workers. If it
doesn't come from within, it doesn't come.
Fun helps remove the barriers that
allow people to motivate themselves.
-Herman Cain

When you dilute your efforts, it takes you a long time to get anything accomplished. Focus, concentrate and watch what happens.