Value...

Hi, this is Dr. Len Schwartz with your practice building marketing tip of the week! This week I want to talk about one of the most important ingredients to your success. One of the most important factors in becoming the best known, most recognized, most referred to professional in your town. One of the most important factors in becoming one of the most respected referred to and utilized professionals in your town. That is value! It's all about value! More importantly it's all about your ability to communicate the value of your care or services to your clients, their friends, their families and the people in your community. I’m sure you know other professionals that are not as talented as you are, yet are busier then you. Why? One of the main reasons those professionals are busier is because of their ability to communicate the value of what they do as compared to every other professional in your community in that particular specialty. So, what’s my advice? Think about 25 different reasons where you, your practice, and your services are superior to everybody else and tell me why. Because if you can tell me why, then you can start to act, you can start to fulfill that value based proposition off of that why. Maybe even off of the how you deliver the services, the care, the treatment, the advice, whatever it is. Think about 25 different reasons why you are better/superior to everyone else in your community and you can start to act that way and really communicate the value. Because, what’s going to happen is your clients will go out and tell their friends, their family members, their co-workers, their neighbors about you and how and why you are better/different then everyone else. So, today it's all about getting you to embrace your value and the value of your care, your staff, your services, etc. Come up with that list and you will really find an amazing opportunity to position yourself as the best at what you do. Have a great day and I look forward to talking to you next time!