A Great Tip...

Hi this is Dr. Len Schwartz with your practice building tip of the week. This week I’ve got a million dollar practice building marketing idea for you, and it's all based around surveys. When was the last time you handed out a short questionnaire or short survey to any of your patients to ask them about things like your hours of operation, is your staff courteous and friendly, do you find your waiting room is warm, inviting, friendly, etc. You can ask all the different questions that deep down inside you really have to know the answers in order to evolve, change, or adapt to the current environment. Do you want to grow, do you want to increase your referrals, do you want to increase your new patients, do you want to increase your status, your brand and your fame in the community? Ask lots of leading questions that enable your patients to tell you the truth about what they think about you, your staff, your practice, your services, your office, your waiting room, and all of these things under the umbrella of practice building marketing etc. Do this! You may not like some of the answers, but those are the people you want to pay attention to. Make sure you give your patients a chance to fill out these forms and have them be completely anonymous. You'll love the answers, you'll love the results, and you'll get a chance to put your finger on the pulse of what’s happening inside of your practice. Have a great day and we'll talk to you next time!